APUJAN At London Fashion Week 2023

by Lavish Staff

Black PR is thrilled to announce that the agency will coordinate on schedule with the British Fashion

Council APUJAN catwalk show during the upcoming London Fashion Week on the 19th of September

2023 at 2.00pm at the iconic venue of Somerset House.

APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in

Auntunm/Winter 2013 London Fashion Week. The designs are renowned for integrating patternsand

knitwear techniques to illustrate themes inspired by fantasy and literature. The APUJAN collections

were featured in major fashion and design publications including Vogue, GQ, ELLE, Harper’s Bazaar,

WALLPAPER and Madame Fiago. Furthermore, APUJAN designs were shown at the La Cite de la

Dentelle et de la mode in Calais, France, and showroom during Paris Fashion Week.

Outside of runway collection, APUJAN has collaborated with various industries by utilises the

storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline,

branding for Kuo Yuan Ye, a traditional oriental pastry company, the costumes for the Cloud Gate

Dance Theatre of Taiwan, the series of package desgin for McDonald’s and uniform design for

SAMSUNG global.

After a three-year hiatus, APUJAN is returning to London for a physical runway show at London

Fashion Week, presenting the latest Spring/Summer collection “The Casebook of Kaiju.” Transitioning

from digital back to physical, during the pandemic, APUJAN successively released six fashion show

videos and collaborated with numerous Asian actors and celebrities for special performances. This

year, APUJAN returns to London, partnering with an international fashion team to present the

collection in a physical catwalk once again.

This time, the show is set at Somerset House, a venue that has historically been an iconic location for

London Fashion Week, to present the latest season in collaboration with independent music producer

DJ so lonely, inviting him to perform in London. Apart from the collaboration with DJ so lonely, shoes

used in this season are sponsored by Adidas.

Marking the consecutive 21st season of showcasing at London Fashion Week, whether digitally or

physically, APUJAN has also recently opened the first physical store in its hometown, Taipei, located

at NOKE MALL. Clothing and collaborative products are displayed in a season-less manner inside the

store, showcasing various apparels. Having just concluded a series of opening events, APUJAN has

hurried back to London to prepare for this season’s runway show.

Taiwansese star Yuri and Ula Shen (from Rakuten Group), who have long collaborated with APUJAN,

specifically flew in to support this fashion show. Attending the London Fashion Week for the first

time, they joyfully expressed their anticipation of finally witnessing a physical catwalk show. They also

plan to explore London with the APUJAN team after the show.

“The Casebook of Kaiju” collection comprises over a hundred outfits, of which thirty are chosen to be

showcased at the fashion show. This highlights APUJAN’s iconic spring-summer fine-knit garments,

evening gowns, sportswear and leisure wear, printed dresses, shirts, and a few menswear.

Simultaneously, new accessories, hats and tape measures were also showcased on the runway.

The theme and concept behind “The Casebook of Kaiju” is inspired by the eve of a monster’s arrival.

These monsters, in people’s minds, are analogous to impending waves of the era, like AI or the near

future, evoking various emotions like surprise, fear, astonishment, and anticipation. On the eve of the

monster’s appearance, elements symbolic of the imminent arrival of the monster can be seen in the

show, such as barriers, ships and the ocean, forests where monsters dwell, tanks, news reports,

investigative documents, related models, and the eyes of the monster. Additionally, there are

investigators in search of the monster, wearing uniforms, protective clothing, or office personnel

equipped with monster data, all on the hunt for the creature.

Apujan’s “The Casebook of Kaiju” collection is a captivating journey that combines feelings of surprise

and fear by mythical monsters. With its iconic garments, it tells a narrative of discovery and

exploration in the face of the unknown. This collection sparks the imagination and leaves us eager for

Apujan’s next fashion adventure.

For press-related queries and to attend the show, please contact Becca at becca@blackpr.co.

Related Posts

Leave a Comment

About Me

He’s producing, shooting, creating content, or modeling; Chris is that one influencer who moves to the beat of his own drum. Between his style, charisma, and work ethic brands are doing whatever it takes to collaborate with him.

Latest articles

Fashion Week Forever

Travel Blogs

Copyright © 2023 All Rights Reserved | ChrisLavish.com – Designed & Developed by – Arefin Babu