BONBOM presents its SUMMER 26 collection, <Sur la M, le C, les G>, on 30 September at 2 PM (CET) at the Galerie Haute, Palais de Tokyo, Paris. This marks BONBOM’s first runway presentation in Paris. The collection’s lookbook was also shot at Rave Club in the Pigalle district of Paris. Visual and styling direction is by Betsy Johnson (@betsyjohnson_), marking the second collaboration between the designer and Johnson.
The collection unfolds through two intertwined perspectives that define BONBOM’s creative approach.
First, Director Bonbom revisits the core figure—the muse—of the brand, asking what kind of person truly fascinates him. He is drawn to individuals who embody contradiction—those who are conservative and vulgar at once. Someone dressed in classic, “madame-like” attire—think midi skirts, pleats, pearls, brooches, tweed, kitten heels, blouses, florals, fans, and umbrellas—yet revealing an unexpected punk attitude instantly captivates him. Likewise, when a punk figure—covered in tattoos and piercings, unafraid to expose skin, wearing slip dresses and heavy makeup—reveals a philosophical, conservative side, that tension becomes deeply compelling. BONBOM finds beauty in this reversal, in how identity flickers between elegance and defiance.
The second focus lies in Bonbom’s ongoing research into motorbiking, horse riding, and fetishism—worlds connected by speed, adrenaline, and the thrill of control. He explores the visual and material parallels between riding equipment and fetish gear—harnesses, leather, metal—and between biker suits and fetish wear. The silhouette of biker attire—muscular arms, strong thighs, padded shoulders, and a tight waist—has always fascinated him. With a father who is an anatomist, Bonbom’s interest in human anatomy naturally connects to his love of clothing that exaggerates the body’s structure: muscle, fat, and bone.
Whenever he wears biker gear, it evokes confidence, a sense of empowerment, and a mature masculinity. He loves how the cuts and panels of the clothing shape and define the body, creating a sculptural form. Since both corsetry and biker details have long been central to the brand’s DNA, this season he explores their shared function—each designed to constrain, support, and empower the body in its own way.
Through this lens, BONBOM poses provocative questions to the audience:
“Have you ever gone to the corner supermarket on a winter Saturday morning wearing only a giant coat over your underwear?”
“Have you ever imagined an elegantly dressed woman—or man—with a garter belt and nipple piercings hidden underneath?”
