March 2026 — Marking the launch of its strategic partnership with Mercedes-Benz Fashion Week Madrid, Maison Pyramide announces Baro Lucas as the first recipient of the MP Showroom Prize, reinforcing its role in connecting emerging Spanish design talent with the EMEA luxury market.
As part of the award, Baro Lucas will participate in MP Showroom in Paris during the upcoming official Paris Fashion Week, gaining direct exposure to international buyers alongside strategic guidance on wholesale development, distribution, and global market positioning.
The MP Showroom Prize, introduced this season by Maison Pyramide, is designed to create tangible pathways between emerging Spanish and South American design talent and the Middle Eastern luxury market. Presented through MP Showroom, the group’s retail advisory, sales, and wholesale platform, the initiative reflects a growing interest from global designers in engaging with the Middle East; one of the fastest-growing and most influential fashion retail landscapes.
Through MP Showroom, Maison Pyramide connects designers with a network of influential buyers, retailers, stylists, and media across the Middle East and wider EMEA region, supporting long-term international growth beyond runway visibility.
During MBFW Madrid, regional presence was further strengthened with L’Atelier Nawbar, the Middle Eastern fine jewellery house, hosting an exclusive presentation and pop-up at the Rosewood Hotel in collaboration with SEV, an MP Showroom home brand. SEV unveiled its latest collection on the official calendar as the first Spanish brand to present this season. The moment brought together a curated mix of international and regional buyers, stylists, and media.
“Baro Lucas stood out for his ability to merge elevated craftsmanship with a strong sense of modern wearability. His designs feel distinctive yet commercial — pieces that reflect how women want to dress today while maintaining a clear creative identity,” said Giovanina Attieh, Co-Founder of Maison Pyramide.
“Grateful to Mercedes-Benz Fashion Week Madrid and Maison Pyramide for this recognition. It is both an honor and a great responsibility. As we take this next step towards Paris, I want each garment to continue reflecting the rigor and excellence with which we work in Spain, representing our fashion as it deserves.” says Baro Lucas, designer
Together, these initiatives highlight Maison Pyramide Showroom’s role in building a bridge between creativity and commerce, enabling designers to scale beyond their local markets through structured access to buyers, retailers, clients and industry stakeholders. This approach not only drives sustainable brand growth but also positions the Middle East as a strategic hub for global fashion expansion.
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About Mercedes-Benz Fashion Week Madrid
Mercedes-Benz Fashion Week Madrid (MBFWMadrid) is Spain’s leading fashion event and the country’s principal platform for the promotion and international projection of Spanish design talent. Organized by IFEMA MADRID, the event takes place twice a year and showcases both established designers and emerging creators, bringing together industry professionals, buyers, press, and fashion leaders from around the world. As the largest fashion showcase in Spain, MBFWMadrid plays a key role in highlighting contemporary Spanish creativity and strengthening the global visibility of the country’s fashion industry.
About Maison Pyramide Group
Maison Pyramide Group is a brand-building collective designed to help brands grow, connect with culture, and scale across the Middle East and beyond.
Through a unique combination of strategy, storytelling, market expertise, and cultural influence, Maison Pyramide partners with brands at every stage of their journey, from positioning and launch to retail expansion and long-term growth.
The group operates through three complementary divisions:
Maison Pyramide (Agency) – The group’s communications and brand strategy arm, blending PR, marketing, experiential activations, branding, and digital to create impactful, end-to-end brand narratives.
MP Showroom – The group’s retail advisory, sales, and distribution division, supporting brands with market entry, wholesale and retail strategy, and commercial growth while strengthening consumer engagement.
Ego & East – The group’s talent management and partnerships arm, representing creators, innovators, and cultural leaders while building meaningful collaborations between brands and influential voices.
Together, these divisions form a holistic platform for brand building, where strategy, commerce, and culture intersect to create lasting impact.
https://www.maisonpyramide.com/
